Pure Fiji is committed to sustainable manufacturing and reducing its carbon footprint.
Botanical ingredients such as the blend of nut oils are wildcrafted. This reduces our requirement for energy dependent irrigation and fertilization methods thus limiting our carbon impact.
Wildcrafting is the practice of harvesting plants from their natural, or "wild" habitat, It applies to uncultivated plants wherever they may be found in the rainforest or along coral beaches.
When wildcrafting is done sustainably with proper respect, generally only the fruit, flowers or branches from plants are taken and the living plant is left.
Care is taken to only remove a few plants, flowers, or branches, so plenty remains to continue the supply.